The main advantage for advertisers on the Web is:

a. advertising is free online.
b. they can get instant electronic feedback on the effectiveness of their ads.
c. they can better target older consumers.
d. they reach more people than by advertising in traditional media.


ANSWER: b

Communication & Mass Media

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remind you of the need for research. Indicate whether the statement is true or false

Communication & Mass Media

________ are significant relationship events that have important consequences for the individuals and the relationship and may turn its direction

Fill in the blank with correct word

Communication & Mass Media

The mass media have tended to aim their products at more specific, less general, audiences

Indicate whether the statement is true or false

Communication & Mass Media

Designed to help England recoup the money it lost waging the French and Indian War, the passage of the ________ in 1765 angered colonial printers, who correctly saw it as a limit on their right of free expression.

A. Stamp Act B. Alien and Sedition Act C. Royal Printing Act D. Paine Act

Communication & Mass Media