Compare and contrast the significance of verbal versus nonverbal communication.
What will be an ideal response?
Nonverbal communication is “the sending and receiving of thoughts and feelings
via nonverbal behavior.” Nonverbal communication includes facial expressions, posture,
gestures, and tone of voice. As shown in Figure 12.3, when it comes to face-to-face
communication, approximately 7% of a person’s understanding of others is attributed to
words, whereas 38% is attributed to verbal tone and 55% is attributed to facial
expressions. The meaning of a message can even be negated by a facial expression or
a person rolling their eyes. For example, if a person says, “I love my accounting class”
and rolls their eyes, it means the opposite of what they are saying. If a verbal message
contradicts a verbal message, the nonverbal message will carry the meaning. On the other hand, nonverbal messages can reinforce a verbal message. For example, a
leader can raise their voice slightly while speaking to emphasize a point they are
making to the team. Leaders are observed constantly, and every action is analyzed by
others. So, it’s important to pay attention to nonverbal as well as verbal communication.
Think of it this way: “Leaders are never not communicating. As a result, increasing their
awareness of nonverbal communication may be a key factor in improving their
communication skills and ultimately helping them to become better leaders.
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specific needs. What type of channel intermediary is Paterson Inc? A) wholesaler B) value-added reseller C) original equipment manufacturer D) sales agent E) distributor
Which of the following is a major advantage of using direct mails?
A) Direct mails permit target market selectivity. B) It is the best suited tool for selling complex products. C) Campaign testing is not needed for direct mails. D) Direct mails have very high conversion rates. E) It is the best method to sell industrial products.
If a physical count of inventory under the perpetual inventory method indicates an overage the Inventory Short and Over account is debited
Indicate whether the statement is true or false
Everything else equal, including firm size, dollar sales, type of product sold, and so forth, the primary difference between proprietorship and partnership business forms is that _____.
A. a partnership has more owners than a proprietorship B. the combined personal liability associated with a partnership is significantly less than the combined personal liability associated with a proprietorship C. a partnership is generally easier to form than a proprietorship D. the annual growth rate of a proprietorship is limited by law, whereas the growth rate of a partnership is always potentially unlimited E. many more businesses are formed as partnerships than proprietorships