Briefly explain local and individual marketing
What will be an ideal response?
Local marketing involves tailoring brands and promotions to the needs and wants of local customer groups—cities, neighborhoods, and even specific stores. Advances in communications technology have given rise to new high-tech versions of location-based marketing. Increasingly, location-based marketing is going mobile, reaching on-the-go consumers as they come and go in key local market areas.
In the extreme, micromarketing becomes individual marketing—tailoring products and marketing programs to the needs and preferences of individual customers. Individual marketing has also been labeled one-to-one marketing, mass customization, and markets-of-one marketing. More detailed databases, robotic production and flexible manufacturing, and interactive media such as mobile phones and the Internet have combined to foster mass customization.
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A(n) _____ is an alternative to magnetic disks.
Fill in the blank(s) with the appropriate word(s).
Minstrel Manufacturing uses a job order costing system. During one month Minstrel purchased $198,000 of raw materials on credit; issued materials to production of $195,000 of which $30,000 were indirect. Minstrel incurred a factory payroll of $150,000, of which $40,000 was indirect labor. Minstrel uses a predetermined overhead rate of 150% of direct labor cost. The journal entry to record the application of factory overhead to production is:
A. Debit Work in Process Inventory $225,000; credit Factory Overhead $225,000. B. Debit Work in Process Inventory $165,000; credit Factory Overhead $165,000. C. Debit Work in Process Inventory $165,000; credit Factory Payroll $165,000. D. Debit Factory Overhead $165,000; credit Work in Process Inventory $165,000. E. Debit Factory Payroll $150,000; credit Work in Process Inventory $150,000.
A firm purchased $20,000 worth of investments classified as trading securities. At the end of the year, the investments are worth $23,000 . What is the correct disclosure of these events in the statement of cash flows prepared under the direct method?
a. Operating cash inflow, $3,000 b. Addition of $17,000 in reconciliation of earnings and net operating cash flow c. Operating cash outflow, $20,000; subtract $3,000 in reconciliation of earnings and net operating cash flow d. No disclosure is needed.
Which type of store does not have its own trading area?
a. unsaturated b. saturated c. parasite d. destination