For maximum results, what should a written pitch accomplish?
a. quickly communicate its value and substance to the recipient
b. catch the reader’s eye with a creative headline
c. provide all the details about an upcoming event
d. make the recipient want to know more
a. quickly communicate its value and substance to the recipient
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Answer the following statements true (T) or false (F)
1.The “established measures” technique is a measure of validity. 2.Likert and semantic differential questions have the same format. 3.Likert-format questions use a scale anchored by words with opposite meanings. 4.Semantic differential-format questions use a scale anchored by “strongly agree” and “strongly disagree.” 5.“Construct,” “convergent,” “divergent,” and “predictive” are all measures of reliability.
A fairly recent advertising agency compensation arrangement is the equity contract
Indicate whether this statement is true or false.
Which of the following is true of female characters in Preston Sturges's movies?
a. They are shy and retiring. b. They are "eye candy." c. They are wily and manipulative. d. none of the above
People who do not interrupt the speaker, provide supportive listening cues, and maintain eye contact while listening practice what kind of listening?
A) polite B) empathic C) active D) critical