A(n) _____ is best described as an entire group of individuals who orchestrate the movement of goods, services, and information from the source to the consumer
a. focus group
b. supply chain team
c. value analysis team
d. interest group
ANSWER: b
The supply chain team, in concert with the supply chain information system, orchestrates the movement of goods, services, and information from the source to the consumer. Members of the supply chain team communicate, coordinate, and cooperate extensively.
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A reactive change is most often the result of, or seen in ______.
a. a great opportunity b. a frozen organization c. incremental change stalled or gone wrong d. a potential threat
The success of a new product or service will deter competitors from entering the market
Indicate whether the statement is true or false
A corporation reported cash of $14,400 and total assets of $178,700 on its balance sheet. Its common-size percent for cash equals:
A. 20.63%. B. 8.06%. C. 12.41%. D. 6.06%. E. 14.57%.
One of the advantages of niche media is it often allows marketers to
A. use major events like the Super Bowl. B. sell cooperative advertising space to cosponsors. C. spend fewer advertising dollars. D. reach a larger audience than mass media. E. change and personalize messages for different audiences.