Which of the following is at the top of the GfK International purchase funnel that is used as a diagnostic model of consumer decision making?
A. model intention
B. awareness
C. consideration
D. shopping
E. imagery
Answer: B
Business
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Indicate whether the statement is true or false
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Answer the following statement true (T) or false (F)
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What will be an ideal response?
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Matrix departmentalization combines ______ and ______ departmentalization.
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