Discuss the significance of big data in audience research and how big data can be used for media managers to better target audiences and increase the values of products and services?

What will be an ideal response?


True

Communication & Mass Media

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A person who comes from a monochronic culture would be most likely to ______.

a. arrive on time, if not early, for appointments b. multitask on a regular basis c. carry out multiple conversations at the same time d. establish relationships before introducing business

Communication & Mass Media

What four strategies can you use to enhance audience understanding?

What will be an ideal response?

Communication & Mass Media

When considering the purpose of visual aids, ________ causes trainees to want to use training concepts

a. providing a context b. enhancing retention c. promoting interest d. motivating trainees

Communication & Mass Media

A mission statement is another name for an ethical code

True False

Communication & Mass Media