Which of the following tactics uses rational persuasion?
A) proactive influence
B) political
C) impression management
D) reactive influence
A
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The most common form of testing for advertising concepts is the use of focus groups
Indicate whether the statement is true or false
Cooper has proposed a next-generation product development process that is different from stage-gate models of the realization process because of ________. that is, it is fluid and adaptable, with overlapping and fluid stages for greater speed
a. fluidity b. fuzzy gates c. focused d. flexible
Dates are necessary in memos only when the memos will be filed for future reference
Indicate whether the statement is true or false
Which of the following statements is correct concerning the elements of cycle time?
A. Inspection time is the time spent producing the product. B. Move time is the time spent moving (1) raw materials from storage to production and (2) goods in process from one factory location to another factory location. C. Process time is considered non-value-added time. D. Cycle efficiency is the ratio of non-value-added time to total cycle time. E. Wait time is considered value-added time.