When you construct an audience-analysis questionnaire, fixed-alternative questions are especially useful for getting at the strength of a respondent's attitudes.

Answer the following statement true (T) or false (F)


False

Communication & Mass Media

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The advocate is likely to undermine the possibility of future argumentative encounters if he or she ______.

a. responds as an echo chamber b. argues with passion c. holds positions contrary to their listeners d. is overly critical

Communication & Mass Media

According to Charles Redding, what are some of the characteristics of an ideal communication climate?

a. strategic ambiguity, group interactions, and culture b. openness, supportiveness, trust, and participative decision making c. defensiveness, certainty, and neutrality d. environment, uncertainty, and participative decision making

Communication & Mass Media

When a speaker uses a combination of presentation aids, he or she is incorporating ________ into the presentation

a. media mix b. diversity c. source variety d. multimedia

Communication & Mass Media

The ________ response to interpersonal conflict is both destructive and passive

A) ?exit B) ?voice C) ?loyalty D) ?neglect E) ?ambush

Communication & Mass Media