In a perceptual map of two dimensions, how are these dimensions determined?
What will be an ideal response?
Students should identify the marketing research component, but they should also stress the importance of customers' perceptions. Some may focus on the competitors' positions, but the key is the consumer.
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Who among the following would be the best person to make sure that high-quality customer service standards are achieved by retailers?
A. Marketing manager B. Human resources manager C. Financial manager D. Advertising manager E. Store manager
________ refer to sales promotion tools used to persuade resellers to carry a brand, give it shelf space, promote it in advertising, and push it to consumers
A) Point-of-purchase promotions B) Frequency marketing programs C) Trade promotions D) Events E) Coupons and inserts
The United States considers Native American tribes as "domestic dependent" nations with limited sovereignty
Indicate whether the statement is true or false
Both ____ will be given serious consideration for the systems analyst position
A) applicants B) of the applicants