Because it is natural for managers and other employees to want to justify their actions and decisions, is it possible for a company to make a truly objective appraisal of its strengths and weaknesses?
What will be an ideal response?
The process of assessing strengths and weaknesses may be kept objective by using a system of checks and balances among those contributing to the evaluation. This is done by using several perspectives on strengths and weaknesses, and by trying, whenever possible, to use objective standards. Strengths and weaknesses are derived from a review of overall marketing excellence of the business unit, marketing environment, current strategic perspectives, and past performance. Managers should be asked to judge not only their own strengths and weaknesses, but also those of others. In this way, an objective picture develops. Furthermore, the standards employed in the evaluation should be objective. Product performance profiles, market performance profiles, and financial performance profiles, as well as market share, size of customer base, and distribution perspectives provide objective alternatives for measuring strengths and weaknesses.
You might also like to view...
The ______________________________ process uses the information from the master production schedule and the time-phased order requirements schedule to develop detailed machine- and labor-use schedules based on available capacity
Fill in the blank(s) with correct word
Name three internal and three external databases that you think should be included in a data warehouse for Ford, Chrysler or General Motors. Support your answer.
What will be an ideal response?
The Supplies on Hand account balance at the beginning of the period was $6,600 . Supplies totaling $12,825 were purchased during the period and debited to Supplies on Hand. A physical count shows $3,825 of Supplies on Hand at the end of the period. The proper journal entry at the end of the period
a. debits Supplies on Hand and credits Supplies Expense for $9,000. b. debits Supplies Expense and credits Supplies on Hand for $12,825. c. debits Supplies on Hand and credits Supplies Expense for $15,600. d. debits Supplies Expense and credits Supplies on Hand for $15,600.
Which of the following types of task interdependence has the fewest communication requirements?
A. Verbal interdependence B. Nonverbal interdependence C. Reciprocal interdependence D. Sequential interdependence E. Pooled interdependence