Of the many techniques advertisers use to persuade customers to purchase goods, which is the most effective?
a) Appeal to sentiments—accentuating affection, love, belongingness, community,
patriotism, and other values that may be conferred upon the consumer by
acquisition of the product
b) Price advertising—appealing to the financial concerns of consumers
c) “You” or status advertising—suggesting the product is offered out of concern for
you and will provide heightened prestige to those who acquire it (the product)
d) Green advertising—appealing to the environmental concerns of consumers
b) Price advertising—appealing to the financial concerns of consumers
You might also like to view...
Zero magnetic force acts on a current carrying wire when it
A. is perpendicular to the magnetic field. B. carries a very small current. C. either or both of these D. none of the above
Green building approaches reduce the ecology footprint of buildings through use of ________
A) fossil fuels B) imported natural materials C) sprawl D) brownfield sites E) materials with low embodied energy
The residence time refers to the average length of time that a drop of water remains
A) intact before the hydrogen and oxygen atoms split. B) in its store. C) in motion without being stuck in a store. D) unpolluted by human activities.
Prosimians are only found in temperate regions Indicate whether the statement is true or false