Overall, effective supply chain management results in higher gross margins and lower turnover of inventory.
Answer the following statement true (T) or false (F)
False
Overall, effective supply chain management results in higher turnover and higher gross margins, along with tailored assortments.
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The primary benefit of database marketing is:
A) the enhancement of customer loyalty B) higher sales C) greater profits D) greater brand parity
______ is the ability to selectively attend to and evaluate messages in the media.
a. Media mindfulness b. Media literacy c. Media awareness d. Media listening
Coding a message into a form unreadable to an interceptor is called _____.
A. classification B. encryption C. modulation D. demodulation
Which of the following types of differentiation is used to gain competitive advantage through the way a firm designs its distribution coverage, expertise, and performance?
A) services differentiation B) channel differentiation C) people differentiation D) product differentiation E) price differentiation