How do the cultural field and language affect the five steps in communicating?
What will be an ideal response?
The term cultural field refers to the culturally based elements of a person’s background (e.g.,
education, values, attitudes) that influence communication. First, the meaning of the message is
grounded in the personal field of experience of the sender, which can affect how it is encoded. Second,
the symbols a person uses to express an idea vary with the cultural field. This includes not only the
language used but also aspects of communication that transcend language, such as communication
style, conventions, and practices. Finally, all of the factors that affect the sender also influence the
receiver. The symbols must be decoded into a form that can be understood by the receiver. Just like the
sender, the receiver must be skilled in the channel in use and also have sufficient knowledge to interpret
the message correctly.
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A) celebrity B) CEO C) expert D) typical person
In which fields may Anheuser-Busch diversify? Why?
What will be an ideal response?
A lead capacity strategy has the advantage of:
A) a reduced risk of overbuilding. B) greater productivity due to high utilization levels. C) ensuring adequate capacity during all types of growth. D) the ability to put off large investments as long as possible.
Identify a true statement about self-managing teams.
A. They are large teams that handle the marketing aspects of an organization's products. B. They are responsible for making decisions that affect their areas of responsibility. C. They are disbanded immediately after completing their objectives and tasks. D. They are formed of people who share common interests, such as political beliefs and social activities.