A company's marketing decisions may be questioned by consumer organizations, environmental groups, minority groups, and others. These organizations and groups are also known as ________

A) media publics
B) marketing intermediaries
C) customers
D) citizen-action publics
E) internal publics


D

Business

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What does enterprise resource planning (ERP) allow an organization to do?

What will be an ideal response?

Business

American Healthcare (AH), an insurance company, is trying to persuade Congress to enact nationwide anti-smoking legislation. As part of this effort, AH paid $500,000 to hire a lobbying firm to discuss its concerns with members of Congress. AH also contributed $100,000 to candidates for political office who support limiting public smoking. What amount of these expenditures can AH deduct?

A) $0 B) $100,000 C) $500,000 D) $600,000

Business

A company purchased new furniture at a cost of $16,000 on January 1. The furniture is estimated to have a useful life of 6 years and a $1,000 salvage value. The company uses the straight-line method of depreciation. What is the book value of the furniture on December 31 of the first year?

A. $16,000 B. $2,500 C. $15,000 D. $13,333 E. $13,500

Business

Pettijohn Inc.The balance sheet and income statement shown below are for Pettijohn Inc. Note that the firm has no amortization charges, it does not lease any assets, none of its debt must be retired during the next 5 years, and the notes payable will be rolled over.

Balance Sheet (Millions of $) Assets2016 Cash and securities$  1,554.0 Accounts receivable9,660.0 Inventories  13,440.0 Total current assets$24,654.0 Net plant and equipment  17,346.0 Total assets$42,000.0 Liabilities and Equity Accounts payable$  7,980.0 Notes payable5,880.0 Accruals    4,620.0 Total current liabilities$18,480.0 Long-term bonds  10,920.0 Total liabilities$29,400.0 Common stock3,360.0 Retained earnings    9,240.0 Total common equity$12,600.0 Total liabilities and equity$42,000.0   Income Statement (Millions of $)2016 Net sales$58,800.0 Operating costs except depr'n$55,274.0 Depreciation$  1,029.0 Earnings bef int and taxes (EBIT)$  2,497.0 Less interest    1,050.0 Earnings before taxes (EBT)$  1,447.0 Taxes$     314.0 Net income$  1,133.0 Other data: Shares outstanding (millions)175.00 Common dividends$   509.83 Int rate on notes payable & L-T bonds6.25% Federal plus state income tax rate21.7% Year-end stock price$77.69 Refer to the data for Pettijohn Inc. What is the firm's P/E ratio? A. 12.0 B. 12.6 C. 13.2 D. 13.9 E. 14.6

Business