Which capability of promotion is used to let customers know about new products or brands offered by a firm?
A. to inform
B. to remind
C. to persuade
D. to take action
E. to sell
Answer: A
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Answer the following statements true (T) or false (F)
1. The main purpose of a nonprofit organization is to offer services to some clients. 2. According to Mintzberg's research, managers rely more on verbal than on written communication because of the time it takes to accomplish the latter. 3. Since the 1960s research conducted by Mintzberg, the typical general manager has reduced her work week to the traditional 40 hours. 4. Most managers require lengthy, uninterrupted periods during the regular workday to accomplish their work and make themselves unavailable to subordinates to create them.
A(n) ______ is a transaction in which the agreement between two parties is specifically stated, whether orally or in writing.
A. non-contract B. express contract C. implied contract D. quasi-contract
When the text states that marketers need to create tools for ongoing, meaningful measurement of marketing productivity, it is referring to the need for ________.
A. responsibility B. accountability C. identification D. visibility E. subjectivity
A single key ratio of a firm provides all the information required to judge the overall performance of the firm
Indicate whether the statement is true or false