Which terms describes the ability of an organization to give its customers the opportunity to tailor its products or services to their specification?
A. E-Itemization
B. Crowd modification
C. Specialization
D. Mass customization
D. Mass customization
Mass customization is the ability of an organization to give its customers the opportunity to tailor its product or service to the customer's specifications.
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Which external source of information provided by the marketing manager is considered to be the most credible?
A) sales presentations B) advertisements C) sales orientation D) word-of-mouth
Which of the following assets generally is required to be tested at least annually for impairment?
a. Machinery b. Patent c. Renewable broadcast license d. Copyright
What is the purpose of an adjusted trial balance? What type(s) of error does it detect? What type(s) of error does it not detect?
Chaleff argues that followers ______.
A. serve leaders B. become leaders C. serve a common purpose along with leaders D. have a duty to follow the leader