The international marketplace offers a new set of challenges for the marketer to navigate. There are multiple forces that must be overcome if the firm's marketing strategies are to be successful in international markets. For example, some countries have import tariffs and quotas that restrict the flow of foreign products into their domestic markets. This is an example of which of the following environmental forces present in international markets?

A. Political, legal, and regulatory forces
B. Sociocultural forces
C. Ethical and social responsibility forces
D. Competitive forces
E. Economic forces


Answer: A

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Which of the following is NOT an environmental force?

A. regulatory B. economic C. ecological D. competitive E. technological

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Life insurance is an example of a convenience product

Indicate whether the statement is true or false

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Alloy Corp is considering the acquisition of a new processing line. The processor can be purchased

for $4,550,000. It will cost $65,000 to ship and $190,500 to install the processor. A recently completed feasibility study that was performed at a cost of $45,000 indicated that the processor would produce a positive NPV. Studies have shown that employee-training expenses will be $150,000. What is the total investment in the processing line for capital budgeting purposes? A) $5,000,500 B) $4,700,000 C) $4,955,500 D) $4,550,000

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The financial balances for the Atwood Company and the Franz Company as of December 31, 2018, are presented below. Also included are the fair values for Franz Company's net assets. Atwood FranzCo. FranzCo.?(all numbers are in thousands) Book value Book value Fair value 12/31/2018 12/31/2018 12/31/2018Cash$870  $240  $240 Receivables 660   600   600 Inventories 1,230   420   580 Land 1,800   260   250 Buildings (net) 1,800   540   650 Equipment (net) 660   380   400 Accounts payable (570)  (240)  (240)Accrued expenses (270)  (60)  (60)Long-term liabilities (2,700)  (1,020)  (1,120)Common stock ($20 par) (1,980)        Common stock ($5 par)     (420)    Additional paid-in

capital (210)  (180)    Retained earnings (1,170)  (480)    Revenues (2,880)  (660)    Expenses 2,760   620     ??Note: Parenthesis indicate a credit balance??Assume an acquisition business combination took place at December 31, 2018. Atwood issued 50 shares of its common stock with a fair value of $35 per share for all of the outstanding common shares of Franz. Stock issuance costs of $15 (in thousands) and direct costs of $10 (in thousands) were paid.?Compute consolidated goodwill at the date of the acquisition. A. $460. B. $450. C. $360. D. $475. E. $440.

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