In a public-relations presentation, the speaker should anticipate and prepare for criticism by

a. vehemently defending the position of his/her organization.
b. ignoring potential objections and remaining positive.
c. explaining the organization's plan more in more detail.
d. acknowledging and counteringpotential objections and problems.


d

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1.Research reports for a corporate audience should always have a full scholarly literature review. 2.Scholarly reports must always be written in the passive rather than the active voice. 3.Editorial review of a research report includes soliciting the opinions of other scholars that the research meets scholarly standards. 4.Research articles are generally published in scholarly journals within a week or so of being submitted to an editor. 5.In publishing, the term format refers to the standardized headings and style that each publication uses.

Communication & Mass Media

Which of the following is an interview-based research method?

A) overnights B) demographic breakdowns C) sweeps D) focus groups

Communication & Mass Media

Listening with an open mind with a view toward understanding is which type of listening?

A) critical B) nonjudgmental C) depth D) analytical

Communication & Mass Media

We engage in _______ speaking whenever someone calls on us to express an opinion or unexpectedly asks us to "say a few words" to a group

a. manuscript b. impromptu c. extemporaneous d. memorized

Communication & Mass Media