Individuals who influence innovation decisions in a direction deemed desirable by a change agency are ______.

A. change agents
B. early adopters
C. innovators
D. opinion leaders


A. change agents

Communication & Mass Media

You might also like to view...

Make effective choices in informative speaking The more information you can present on your topic, the more effective your speech will be.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Two of the most basic organizational frameworks are chronological and topical

Indicate whether the statement is true or false

Communication & Mass Media

A deductive argument starts from a specific instance and moves toward a generalization

A. True B. False

Communication & Mass Media

It's acceptable to use editing technology to change the nature of what was said in a radio interview as long as the interviewee approves

Indicate whether this statement is true or false.

Communication & Mass Media