Explain how a marketer can address the situational factors of the purchase environment and time to influence consumer behavior
What will be an ideal response?
The purchase environment has considerable influence on consumer behavior. The pace of music played in a store can affect the pace of shopping, with faster music encouraging bolder and quicker consumer choices and slower music encouraging more leisurely shopping that may translate into more purchases. Marketers can design the overall traffic flow of a store, the lay-out of aisles, and even the organization of products on a shelf to influence consumer behavior, directing their attention to certain products. The situational factor of time also heavily influences consumer behavior, as a consumer may choose a secondary product to save time. Marketers can address this issue by carefully selecting retail locations and setting up an efficient purchase system.
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Answer the following statement true (T) or false (F)
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