Which of the following is most likely true of sales letters?
A) Sales letters should use the same format as an email.
B) Sales letters should minimize the use of white space.
C) Most sales letters include not more than two paragraphs.
D) Because a sales letter is an introduction, formal language is unnecessary.
E) The use of the personal pronoun "I" should be minimized as much as possible.
E
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Bootstrapping does not:
A. Show commitment to future investors B. Require equity give-up C. Create positive pressure on entrepreneurs to succeed D. Force entrepreneurs to push products to market early on
The Treasury accepts noncompetitive bids in ascending order of yield until the accepted bids reach the offering amount
Indicate whether the statement is true or false
Marcia uses other people's money whenever possible to finance her business. She prefers to minimize and control rather than maximize and own. This practice is known as:
A. high-stepping. B. bootstrapping. C. unethical business practice. D. taking advantage of others.
In terms of network advertising, when an advertiser underwrites the total cost of a program, it is referred to as _____.
A. imagery transfer B. barter syndication C. customization D. narrowcasting E. sponsorship