After the research team at Nabisco had generated more than two dozen new-product ideas for a substitute for partially hydrogenated oils that tastes the same but has zero trans fat, the company formed a committee to analyze whether the product ideas were consistent with the organization's new-product strategy. This is called:
A. business analysis
B. diffusion
C. idea screening
D. test marketing
E. idea generation
Answer: C
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The type of customer communication that provides the customer with information concerning the completeness of the order, when it will ship from the firm, and when it will arrive to the customer is called
A. dispatch communication. B. product fulfillment communication. C. order authorization communication. D. delivery status communication. E. order status communication.
Clustering techniques can be used in segmenting to help find similar patterns within sets of data to identify homogeneous groups of people.
Answer the following statement true (T) or false (F)
When interviewing stakeholders about a new database you may find some people resistant to the proposed changes. Which of the following represents the best practice for dealing with them?
A) Dismiss their concerns and focus on the requirements B) Refer them to their supervisor C) Listen to their concerns. They may have valid reasons for feeling as they do D) Reassure them that it will all turn out for the best
Gross profit is defined as:
A. the amount of money the owner takes out of the firm annually. B. what is left after deducting the operating expenses of the business. C. what is left after deducting the cost of goods sold. D. the profit earned by a company when its product is in the maturity stage of the product life cycle.