Each unit of information in a database is called a(n) ________
A) field
B) record
C) inventory
D) item
E) transaction
B
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Segment profitability analysis may be used to evaluate the profitability of:
a. Divisions. b. Sales territories. c. Product lines. d. All of these are correct.
There are ______ major classifications of leadership theories.
a. 5 b. 4 c. 3 d. 2
In most cases, U.S. GAAP requires firms to allocate the full issue price of Convertible Bonds or Convertible Preferred Stock
a. to the bonds or preferred stock and none of the price to the conversion feature. b. to the bonds or preferred stock and the conversion feature based on fair values. c. to the bonds or preferred stock and the conversion feature based on the present value of future cash flows. d. to the bonds or preferred stock and the conversion feature based on the future value of present cash flows. e. to the price to the conversion feature and none to the bonds or preferred stock.
A good positioning statement should help marketers
A) find the best distribution channels for their products. B) conduct effective interviews of new sales personnel. C) understand what consumers think and will learn about their products. D) determine which department public relations reports to in an organization. E) avoid using promotion to sell their products.