Advertisers include ________ in the readers per copy figures to estimate the number of people who read a magazine without buying it.
A. pass-along rates
B. frequency estimates
C. average frequency index
D. gross ratings points
E. cost per point
Answer: A
You might also like to view...
An amendment to the Constitution may be approved to become effective by:
a. a majority of state supreme courts to become effective b. passing 3/4 of the state legislatures after passing by a 2/3 vote in the Senate and House c. passing 2/3 of the state legislatures after passing by majority vote in the Senate and House d. the President and 2/3 of the Senate e. none of the other choices
Which of the following stock mutual funds focus on medium size companies that are more established than small-cap firms, but may have less growth potential?
A) Equity income funds B) Sector funds C) Mid-size capitalization funds D) Balanced growth and income funds
Tommy Martin has been described as a visionary. He has the ability to think in abstract terms and see how all the pieces of his company fit together. Tommy has ____ skills.
A. technical B. interpersonal C. charisma D. conceptual E. people
At Fox Furniture, employees are classified according to job title for workers' compensation insurance premium computation purposes.
a. Based on the following payroll estimates as of January 1, what is the estimated workers' compensation insurance premium for the year 20XX? b. The actual payroll for 20XX is listed below. What is the workers' compensation premium based on the actual payroll? c. What is the difference between the actual and the estimated premiums?