Brenda wants to reduce mass media IMC and to increase the use of personalized marketing communication messages. To achieve this goal, Brenda will likely increase her use of
A. price reductions.
B. public relations.
C. advertising.
D. direct marketing.
E. sales promotions.
Answer: D
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A(n) ______________________________ is often used to support programmed decisions made in response to structured problems.
Fill in the blank(s) with the appropriate word(s).
Mrs. Volter exchanged residential real estate for a commercial office building. The residential real estate was subject to a $92,800 mortgage, which was assumed by the other party to the exchange. Mrs. Volter must treat the relief of the mortgage as $92,800 boot received.
Answer the following statement true (T) or false (F)
The following is an example of the bullwhip effect:
A. Barkley's produces a defective product and thus realizes an excessive increase in consumer returns B. Barkley's products are so successful that it adds a new retailer for distribution C. Barkley's incorrectly anticipates consumer demand resulting in stockouts at several popular retailers D. Barkley's is unhappy with the performance of a distributor which causes a chain-reaction of replacements to companies involved in its supply chain
Which of the following statements is CORRECT?
a. If a stock has a required rate of return rs = 12% and its dividend is expected to grow at a constant rate of 5%, this implies that the stock's dividend yield is also 5%. b. The stock valuation model, P0 = D1/(rs ? g), can be used to value firms whose dividends are expected to decline at a constant rate, i.e., to grow at a negative rate. c. The price of a stock is the present value of all expected future dividends, discounted at the dividend growth rate. d. The constant growth model cannot be used for a zero growth stock, where the dividend is expected to remain constant over time. e. The constant growth model is often appropriate for evaluating start-up companies that do not have a stable history of growth but are expected to reach stable growth within the next few years.