Evie Poitevent operates a boutique store that specializes in footwear. She faces many promotional and advertising decisions on a daily basis, such as what kind of a sale she should conduct after Christmas, for how many days the sale should be held, and what kind of items should be placed on sale. Poitevent's advertising focus is on ________ because of its short-term nature.
A. broadcasting
B. narrowcasting
C. tactics
D. relationships
E. strategy
Answer: C
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