In terms of persuasion, the concept of similarity:
a. represents and infinite number of factors in which two people can be alike
b. is defined as the message spender having similar demographic traits to the message receiver
c. directly influences the persuasive effectiveness of a message sender
d. only is concerning when researchers are studying credibility
a. represents and infinite number of factors in which two people can be alike
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In the motivated sequence pattern, which of the following is the best example of the need step?
A) Students need to vote in the state primaries. B) Only 32% of college aged students vote in most primaries. C) If you vote, your voice will be heard! D) Just do it!
Which of the following characteristic of a speech is not a problem when a speaker considers listeners'
attention spans? A) They seem long. B) They are not primarily visual. C) They are not primarily entertaining. D) They are primarily short and uncomplicated. E) They require listeners' concentration.
According to Mark Knapp, creator of the stages of relationship development, the terminating
stage is inevitable, as all relationships eventually come to an end. Indicate whether the statement is true or false
The Delphi technique includes _
A. silent brainstorming by individuals followed by sharing ideas with the group B. interviewing experts on the topic to gain their insights C. sharing ideas in writing or via email and not meeting face-to-face D. shouting out as many ideas as possible within a given time frame