One of the key elements of high-context cultures and how they communicate and behave in conflict situations is they express face for themselves as well as others. Please explain why.

What will be an ideal response?


Respondents need to start by describing how high-context cultures differ from low-context cultures in addressing relationships. Then they need to refer to Ma’s research on mediation in central China, and how in that culture it is important to maintain the idea of a group and of individuals in the group. A key term that respondents need to use is that the traditional Chinese approach to conflict is about saving face for all parties involved. Face become more important than life because the evaluation of the self is essential to their identity.

Communication & Mass Media

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