The faster a company's business environment is changing, the more critical it becomes for its managers to
A. determine whether the company has a balanced scorecard for judging its performance.
B. establish controls to monitor the impact of external changes appropriately and ensure the internal environment is maintained.
C. determine what changes should be made to its customer value proposition.
D. pay attention to early warnings of future change and be willing to experiment to establish a market position in the future.
E. replicate and implement only those strategies that have worked for rivals.
Answer: D
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