What is the difference between trade sales promotions and consumer sales promotions?
What will be an ideal response?
The whole idea behind all sales promotions is to generate interest and excitement around a product. Any incentives to push a product through the distribution system to final consumers are called trade (or business-to-business) sales promotions. Consumer sales promotions are aimed at the end users, or final consumers. Consumer sales promotions are intended to increase demand for a good or a service by providing that extra incentive to tip consumers in favor of a specific brand.
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Another term for hindsight bias is ______.
A. Hubris B. I-knew-it-all-along effect C. escalation of commitment D. overconfidence
Elise and many other consumers complain to the Federal Trade Commission (FTC) that a Faux Diamonds Company ad is deceptive. The FTC's first step is to A) draft a formal complaint
B) investigate. C) issue a cease-and-desist order. D) order restitution.
On March 15, 20X9, Clarion Company paid property taxes of $60,000 on its factory building for calendar year 20X9. On July 1, 20X9, Clarion made $40,000 in unanticipated repairs to its machinery. The repairs will benefit operations for the remainder of the calendar year. What total amount of these expenses should be included in Clarion's quarterly income statement for the three months ended September 30, 20X9?
A. $35,000 B. $55,000 C. $15,000 D. $40,000
Which of the following completes the sentence, 'A ______ places keywords in hidden text by making the font color of keywords the same color as the page background'?
a. White hat. b. Web crawler. c. Black hat. d. Golden triangle. e. Gray hat.