Discuss the methods used by marketing researchers to gather secondary data
What will be an ideal response?
A company's internal database provides a good starting point to gather secondary data. However, the company can also tap into a wide assortment of external information sources. Companies can buy secondary data from outside suppliers. For example, Nielsen sells shopper insight data from a consumer panel of more than 250,000 households in 25 countries worldwide, with measures of trial and repeat purchasing, brand loyalty, and buyer demographics. Using commercial online databases, marketing researchers can conduct their own searches of secondary data sources. General database services such as Dialog, ProQuest, and LexisNexis put an incredible wealth of information at the keyboards of marketing decision makers. Beyond commercial Web sites offering information for a fee, almost every industry association, government agency, business publication, and news medium offers free information to those tenacious enough to find their Web sites. Internet search engines can also be a big help in locating relevant secondary information sources.
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Wright Inc. issued 20,000 shares of $1 par value common stock for $80,000. The journal entry to record this issuance includes a:
A. Credit to Cash for $80,000. B. Credit to Common Stock for $80,000. C. Credit to Common Stock for $20,000. D. Debit to Additional Paid-In Capital for $60,000.
The main disadvantage of introducing constraints into a linear program that enforce some or all of the decision variables to be either integer or binary is that:
A) the programs may take longer to solve. B) the solutions will no longer be optimal. C) Excel can no longer be used to solve the program. D) the constraints are difficult to formulate. E) we cannot have "yes-or-no" decisions in the linear program.
If only one capital budgeting technique could be used to evaluate a project, which of the following would be the most preferred?
A) Payback B) IRR C) MIRR D) Profitability index E) NPV
The big problem with average-cost pricing is that
A. it ignores the firm's demand curve. B. there is no way to include a desired profit per unit. C. fixed costs are hard to estimate. D. it doesn't consider the effect of variable costs. E. None of these answers is correct.