Jayson Jaworski is a manufacturer's salesperson. He finds it useful to divide the accounts in his territory on the basis of whether the buyer sells at the wholesale or retail level as well as according to the account's potential sales volume. Jaworski is using:

A. differentiated segmentation.
B. dual positioning.
C. total territory management.
D. multivariable account segmentation.
E. dual segmentation marketing.


Answer: D

Business

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