Customer satisfaction and customer loyalty, two metrics used by brand managers, are metrics used in customer relationship management.
Answer the following statement true (T) or false (F)
True
Customer satisfaction and loyalty are two extremely popular metrics used by marketing managers to gauge the health of their business and brands.
You might also like to view...
Pell Company acquires 80% of Demers Company for $500,000 on January 1, 2019. Demers reported common stock of $300,000 and retained earnings of $210,000 on that date. Equipment was undervalued by $30,000 and buildings were undervalued by $40,000, each having a 10-year remaining life. Any excess consideration transferred over fair value was attributed to goodwill with an indefinite life. Based on an annual review, goodwill has not been impaired.Demers earns income and pays dividends as follows: 2019 2020 2021Net income$100,000 $120,000 $130,000 Dividends 40,000 50,000 60,000 ??Assume the initial value method is applied.?How much does Pell record as Income from Demers for the year ended December 31, 2021?
A. $98,400. B. $56,000. C. $97,000. D. $48,000. E. $50,400.
Juice Café buys 25 bags of Florida navel oranges from Sweet Citrus Company. The parties agree to ship the oranges "F.O.B. Juice Café" via Fresh Harvest Truckline. The oranges rot in transit. The loss is suffered by
A. Juice. B. Fresh Harvest. C. Florida. D. Sweet Citrus.
The greatest difficulty in dealing with venture capital is
A) the loss of control over the business. B) finding a willing venture capitalist. C) matching a venture capitalist with the business. D) relocating the business to an incubator.
A collection of databases, or ________, is where a firm's ocean of marketing data is stored.
A. data depot B. data warehouse C. data stockroom D. data storehouse E. data vault