Effective public speaking is

a. audience-centered.
b. message-centered.
c. speaker-centered.
d. channel-centered.


a. audience-centered.

Communication & Mass Media

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An after-dinner speech is usually meant to serve as entertainment, as well as delivering important information.

Answer the following statement true (T) or false (F)

Communication & Mass Media

While answering questions about government funding on improving the country's infrastructure and health care facilities during a national debate, the senator kept her answers short and boring

She referred to a list of figures and spouted facts in a monotonous voice, rather than debating with verve. In this scenario, what should the senator have done? a) Be passionate about the subject b) Be comfortable on-screen c) Be engaging d) Be approachable

Communication & Mass Media

There has been friction between academic researchers and industry executives with regard to violence research

Indicate whether the statement is true or false.

Communication & Mass Media

Which of the factors below are NOT identified as part of the SCOPE of a campaign?

a. available resources b. team expertise c. preferred timeline d. message relevance

Communication & Mass Media