Product and market opportunities in a postindustrial society are more heavily dependent upon new products and innovations than in industrial societies. An example of this would be:
A) Nestlé marketing Bono brand cookies in Brazil.
B) Coca-Cola Company developing a beverage Vintago in low-income countries.
C) New e-commerce markets for interactive forms of electronic communication.
D) Hermes creating handbags called Amazonia.
E) India's Suzlon Energy using wind-driven turbines.
C
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Forms of alternative marketing include the following, except:
A) video game marketing B) lifestyle marketing C) experiential marketing D) branded entertainment
Automated retailing
A. promotes products through infomercials. B. is a recruiting tool for multilevel networks. C. is most effective in high-traffic areas. D. uses a master distributor as lead salesperson. E. is based on the idea that social relationships influence buying habits.
Information collected from government publications is an example of ________ data
A) primary B) secondary C) observational D) experimental E) ethnographic
Refer to the selected data provided for Max's Tire Center. What is Max's fixed assets turnover in 2012?
A) The fixed assets turnover is 2.75 in 2012. B) The fixed assets turnover is 2.68 in 2012. C) The fixed assets turnover is 2.36 in 2012. D) The fixed assets turnover is 2.57 in 2012.