Identify the pros and cons of using behavioral targeting for marketing
What will be an ideal response?
Behavioral targeting allows firms to match its ads to prospects based on the online behavior or target customers. Firms use cookies and codes to match their identities with their Web-browsing activities, and users' names and e-mail addresses, along with other personal details, are passed on to third-party companies. Advertising clients can target customers based on behavior, making ads more relevant to consumers. Firms gain higher click-through rates. More ad revenue is generated to support content development. However, consumers have concerns and feel that self-regulation is inadequate. Consumers would like to know what information is being collected and shared.
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Older Workers Benefit Protection Act of 1990 provides protection only for employees over 60 years of age.
Answer the following statement true (T) or false (F)
Which of the following qualifies as an extraordinary item?
A) losses due to employee labor strikes B) losses due to hurricanes in Florida C) taking of company assets by an foreign government D) gain on sale of plant assets
In computing after-tax operating cash flows, only operating costs but not financing costs must be deducted from any cash inflows received
Indicate whether the statement is true or false
If First Bank receives a check for collection on Friday at 4 p.m., it must present the check to the payor bank by midnight Saturday
Indicate whether the statement is true or false