Explain the concept of reputation management and discuss the controversies associated with publicizing corporate good deeds.

What will be an ideal response?


The practice of attending to the "image" of a firm is sometimes referred to as reputation management. There is nothing inherently wrong with managing a firm's reputation, and in fact the failure to do so might be a poor business decision, but observers might challenge firms for engaging in corporate social responsibility (CSR) activities solely for the purpose of affecting their reputations. The challenge is based on the fact that reputation management often works!
If a firm creates a good self-image, it builds a type of trust bank-consumers or other stakeholders seem to give it some slack if they then hear something negative about the firm. Similarly, if a firm has a negative image, that image may stick, regardless of what good the corporation may do. Plato explored this issue when he asked whether one would rather be an unethical person with a good reputation or an ethical person with a reputation for injustice. One may find that, if given the choice between the two, companies are far more likely to survive under the first conception than under the second.

Business

You might also like to view...

________ refer(s) to the federal statute enacted by Congress, or the state statute enacted by a state legislature, that is enforced by the administrative agency.

A. Substantive administrative law B. Majority report C. Procedural administrative law D. Findings and recommendations

Business

According to Table 8-7, which describes an investment problem, suppose that Ivana has assigned the following risk factors to each investment instrument — CDs (C): 1.2; stocks (S): 4.8; money market mutual fund (M): 3.2

If Ivana decides that she wants the risk factor for the whole investment to be less than 3.3, how should the necessary constraint be written? A) 1.2C + 4.8S + 3.2M ? 3.3 B) C + S + M ? 3.3 C) 1.2C + 4.8S + 3.2M ? 3.3(C + S + M) D) (1.2C + 4.8S + 3.2M)/3 ? 3.3 E) S = 0

Business

When one is served with a subpoena and does not appear at the specified time, he or she may be found in contempt of court - a criminal charge

Indicate whether the statement is true or false.

Business

How are stock issuance costs accounted for in an acquisition business combination?

What will be an ideal response?

Business