An information technology company launched a massive advertising campaign about its new software application that helps people with their taxes. The company started airing the advertisements a month before the April 15 income taxsubmission deadline
What factor of persuasion did the company employ?
a. Timing and context
b. Examples and testimonials
c. Gratification and framing
d. Diffusion and adoption
A
You might also like to view...
The most prevalent approach to small group communication that is flexible enough to encompass a vast array of variables that influence team and group communication is
A. Social exchange theory. B. Systems theory. C. Functional theory. D. Symbolic Convergence theory.
What type of supporting material is most associated with cultural traditions?
a. definitions b. testimonies c. statistics d. narratives
Statements that listeners regard as true are called __________.
A. beliefs B. values C. perceptions D. allusions
Choose the research term that is represented by X 2.
A. ANOVA B. chi-square C. t-test