One way to engage consumers in your advertising campaign is to:
a. Invite them to create their own ads
b. Have them send in suggestions for creative approaches
c. Utilize a "day in the life" approach
d. gauge their emotional responses in focus groups
a
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To gather formal information about audience members' attitudes, beliefs, and values, you should
a. observe them before you speak. b. engage them in conversation at the conclusion of the speech. c. research the group you're speaking to on the Internet or in written publications. d. ask open-ended and closed-ended questions on a survey.
He coined the word “muckraker”:
a) Lincoln Steffens; b) Ida Tarbell; c) David Graham Phillips; d) Upton Sinclair; e) Theodore Roosevelt
The need for affection, according to Schutz, is the need we have to feel that people
A. like us or that we can be loved and wanted. B. like us or to be in control. C. like us and be a member of a group. D. like us.
The first stagein theproduction ofmoviemusicis
a. cuesheet preparation b. spotting c. composing d. mixing