Scrutiny by the media and analysts has at least two important implications for a firm, but does NOT include:
a. information they generate reduces information asymmetry.
b. their oversight of a firm's management serves shareholders' interest.
c. they accurately forecast the returns on individual firms based on private information they generate.
C
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An executional framework is the manner in which an advertising appeal is presented
Indicate whether the statement is true or false
Rick Lee, a milk deliveryman in New York, delivers dairy products to 200 customers weekly. The quality of the service Rick provides to his customers is based on customer expectations. All of the following determine the expectations of Rick's customers EXCEPT:
A. changing shifts in demand for local produce and dairy products. B. customer experiences with milk from a grocery store. C. word-of-mouth comments about Rick's product and service. D. customer needs for fresh milk delivered weekly. E. Rick's ability to provide the anticipated dairy products.
The vertical axis of a demand curve graph represents ________.
A. market growth rate B. price per unit C. quantity demanded D. relative market share E. potential profit in dollars
What cost concept used in applying the cost-plus approach to product pricing includes only desired profit in the "markup"?
A) Product cost concept B) Variable cost concept C) Sunk cost concept D) Total cost concept