What are the relative advantages of online and in-person focus groups?
What will be an ideal response?
An area of increasing interest is online focus groups. These may cost less than a fourth of a traditional, in-person focus group. Online focus groups also offer the advantages of being less intrusive, allowing geographically diverse subjects to participate, and yielding fast results. They are useful at collecting reactions to focused topics such as a specific new product concept.
Proponents of in-person focus groups, on the other hand, maintain that in-person focus groups allow marketers to be immersed in the research process, get a close-up look to people's emotional and physical reactions, and ensure that sensitive materials are not leaked. Marketers can also make spontaneous adjustments to the flow of discussion and delve deeply into more complex topics, such as alternative creative concepts for a new ad campaign.
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When should a manager decide on a BATNA?
A. during the negotiation B. prior to the negotiation C. only after the negotiation has failed D. a skilled negotiator does not need a BATNA
Adonis Corporation issued 10-year, 7% bonds with a par value of $130,000. Interest is paid semiannually. The market rate on the issue date was 6%. Adonis received $139,674 in cash proceeds. Which of the following statements is true?
A. Adonis must pay $139,674 at maturity plus 20 interest payments of $4550 each. B. Adonis must pay $130,000 at maturity plus 20 interest payments of $3900 each. C. Adonis must pay $130,000 at maturity and no interest payments. D. Adonis must pay $130,000 at maturity plus 20 interest payments of $4550 each. E. Adonis must pay $139,674 at maturity and no interest payments.
Specify the corporate inputs needed to formulate marketing strategy.
What will be an ideal response?
Material _______ mapping is used, in part, to improve understanding of the sequence of activities in a process.
What will be an ideal response?