What is search engine optimization (SEO) and why is it important for organizations that own Web sites?

What will be an ideal response?


Search engine optimization (SEO) is the intentional activity of affecting the visibility of an e-commerce site or a Web site in a search engine's natural (unpaid or organic) search results. In general, the higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
Being indexed by search engines like Google, Bing, and Yahoo! is not good enough for businesses. Getting ranked on the most wide used search engines and getting ranked higher than your competitors are what make the difference.

Business

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Direct mail is an example of a personal channel of communication

Indicate whether the statement is true or false

Business

Don has an employment contract with Dunkirk Ice Cream. He sells ice cream and novelty ice cream products. He has nine children and doesn't make enough money, so he decides to see if another dairy will hire him, too. "After all," he reasons, "most stores carry four or five different brands." His employment contract prohibits him from competing. If Don sells for another dairy in addition to

Dunkirk, will he be in trouble under his contract? A) No, it is unenforceable as against public policy. B) Yes, it is likely to be enforceable during employment. C) No, the prohibition against competing is enforceable only after he quits Dunkirk. D) A court would have to rule on the enforceability of the covenant not to compete since courts are reluctant to enforce such covenants during a period of employment.

Business

_____ comes bundled with current versions of Microsoft Windows Server operating systems and is used on many corporate intranets because many companies have adopted Microsoft products as their standard products

Fill in the blank(s) with correct word

Business

Tasty Foods bakes and sells 2,000 dozen muffins each week. Among the costs are bakers' salaries, $24,000; production management salaries, $16,000; production equipment operating costs, $32,000; and flour and ingredient costs, $15,000. Using this information, compute: (a) prime costs and (b) conversion costs.

What will be an ideal response?

Business