Define "native advertising" and discuss several approaches to using it successfully,
What will be an ideal response?
• Native advertising, also known as branded content or sponsored journalism or sponsored content, refers to content authored by and paid for by public relations professionals, placed in news columns on news websites.
• Realize this isn't really "news." Understand that readers know that these articles are "biased" in favor of the sponsoring agency.
• Place the content in context. Assume that readers understand that native advertising isn't especially objective, public relations writers must take pains to place the subject matter in broader context.
• Emphasize consumerism. Much sponsored content concerns products and services for sale. The best way to "pitch" products and services is by reinforcing their value to society.
• Discuss philanthropy. It is an excellent topic for native advertising.
• Avoid the "hard sell" at all costs.
You might also like to view...
Scrambled merchandising is an extension of cross-merchandising
Indicate whether the statement is true or false
Which of the following costs would be classified as a direct cost for a company that produces motorcycles?
A. Seats used in the motorcycles B. Both seats used in the motorcycles and wages of motorcycle assembly workers are correct. C. Wages of motorcycle assembly workers D. Rent of manufacturing facility that produces motorcycles
The following transactions occurred during July:1. Received $900 cash for services provided to a customer during July. 2. Received $2,200 cash investment from Bob Johnson, the owner of the business. 3. Received $750 from a customer in partial payment of his account receivable which arose from sales in June. 4. Provided services to a customer on credit, $375. 5. Borrowed $6,000 from the bank by signing a promissory note. 6. Received $1,250 cash from a customer for services to be rendered next year. What was the amount of revenue for July?
A. $ 1,275. B. $ 900. C. $ 3,275. D. $ 2,525. E. $ 11,100.
One theory that is useful states that the forward premium or discount should be equal and opposite
in sign to the difference in the national interest rates for securities of the same maturity. This theory is known as A) the forward rate theory. B) the interest rate parity theory. C) the covered interest arbitrage theory. D) the exchange rate theory.