A major advantage of publicity is _____
a. ease in planning
b. no costs for total publicity effort
c. high believability
d. control over message placement
c
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Faisal has been running a commercial real estate business for nearly 30 years. As he approaches retirement, he is content to simply lease the commercial space he currently has, rather than make new deals to develop additional properties. Faisal is using which grand strategy?
A. Stability B. Retrenchment C. Inducement D. Defensive E. Growth
Which of the following is not one of the categories of a balanced scorecard?
a. Customer b. Financial c. Learning and Growth d. Quality
Casio, a giant electronic products producer, synthesizes it abilities in miniaturization, microprocessor design, material science, and ultrathin precision castings to produce digital watches. It uses the same skills to produce card calculators, digital cameras, and other small electronics. These collective skills are
A. shared activities. B. strategic resources. C. economies of scope. D. core competencies.
Which of the following are the most visible, but often not decipherable, elements of organizational culture?
A. assumptions B. artifacts and creations C. espoused values D. enacted values