In the market growth stage, more competitors enter the market, and promotion emphasis shifts from selective demand to primary demand.
Answer the following statement true (T) or false (F)
False
In the market growth stage, more competitors enter the market, and promotion emphasis shifts from building primary demand to stimulating selective demand.
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According to Young & Rubicam's (Y&R's) psychographic segmentation study, which of the following groups of customers is likely to exhibit impulse purchase behavior?
A) Transitionals B) Aspirers C) Reformers D) Mainstreamers
What is the legal term for a written declaration given under oath?
a. a deposition. b. an admission. c. an affidavit. d. a testimony.
Consider the following statements about budgetary slack:I.Managers build slack into a budget so that they stand a greater chance of receiving favorable performance evaluations.II.Budgetary slack is used by managers to guard against uncertainty and unforeseen events.III.Budgetary slack is used by managers to guard against dollar cuts by top management in the resource allocation process. Which of the above statements is (are) true?
A. I only. B. II only. C. I and II only. D. II and III. E. I, II, and III.
Benjamin Company had the following results of operations for the past year: Sales (16,000 units at $10) $160,000 Direct materials and direct labor$96,000 Overhead (20% variable) 16,000 Selling and administrative expenses (all fixed) 32,000 (144,000) Operating income $16,000 A foreign company offers to buy 4,000 units at $7.50 per unit. In addition to variable manufacturing costs, selling these units would increase fixed overhead by $600 and selling and administrative costs by $300. Assuming Benjamin's productive capacity is 16,000 units per year and it accepts the offer, its profits will:
A. Increase by $4,300. B. Decrease by $6,000. C. Decrease by $10,000. D. Increase by $9,100. E. Decrease by $10,900.