Infomercials
A. should not be used for products that are available through retail outlets.
B. cannot be used for high-involvement products.
C. provide results that are typically not measurable.
D. are long TV commercials that give consumers detailed information about a product.
E. rely on personal selling to be effective.
Answer: D
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All of the following are used to compute gross profit EXCEPT
a. sales. b. sales discounts. c. account receivables. d. purchases.
According to your text, which of the following is NOT true regarding syndicated data?
A) Syndicated data are collected in a standard format and made available to all subscribers. B) Syndicated data can include data such as Marketing Evaluations Inc.'s Q Scores® services. C) ESRI's Tapestry™ Segmentation is a syndicated data service that uses a process to profile residential neighborhoods. D) Nielsen Media Research's Nielsen Television Index is an example of syndicated data. E) Subscribers to syndicated data include advertisers, television and movie production companies, licensing companies, talent and public relations companies.
Use _________ sentences to ask questions
a. imperative b. interrogative c. declarative d. questionable
Challenge stressors are
a. Positively related to motivation and performance b. Positively related to ambition and inefficiency c. Negatively related to motivation and performance d. Negatively related to ambition and inefficiency