Suppose a soft-drink company, Loco Cola, is conducting a force-field analysis to determine which forces could facilitate a proposed change (the introduction of a new lemon-lime soda) and which forces could act against it. Which of the following would Loco Cola consider a counterthruster?

A. Market research indicates that noncaffeinated, clear (lemon-lime) sodas are increasing in popularity.
B. Loco Cola's Facebook pages has more than 3.5 million likes.
C. Loco Cola has never been able to gain any significant market share outside of the Midwest.
D. In unbiased surveys, college students often say that Loco Cola manufactures their favorite soft drinks.
E. Loco Cola is a favorite among the Millennial generation.


C. Loco Cola has never been able to gain any significant market share outside of the Midwest.

A counterthruster is a negative force working against a proposed change. Loco Cola's inability to expand its market beyond the Midwest is a limiting counterthruster.

Business

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