Changes can occur at the ______ level when multiple organizations are involved, such as with mergers and acquisitions.
a. individual
b. suprasystem
c. team
d. organization
b. suprasystem
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Earned media includes company-generated advertising, publicity, and other promotional efforts
Indicate whether the statement is true or false
One formal intervention method is ________, which allows negotiators to have considerable control over the process, but they have little or no control over outcomes.
Fill in the blank(s) with the appropriate word(s).
Once a(n) ________ is set, the next step in positioning is for marketers to finalize the marketing mix
A) segmentation variable B) positioning strategy C) demographic strategy D) customer relationship management system E) concentrated target
The two stocks in your portfolio, X and Y, have independent returns, so the correlation between them, rXY is zero. Your portfolio consists of $50,000 invested in Stock X and $50,000 invested in Stock Y. Both stocks have an expected return of 15%, betas of 1.6, and standard deviations of 30%. Which of the following statements best describes the characteristics of your 2-stock portfolio?
A. Your portfolio has a standard deviation less than 30%, and its beta is greater than 1.6. B. Your portfolio has a beta equal to 1.6, and its expected return is 15%. C. Your portfolio has a beta greater than 1.6, and its expected return is greater than 15%. D. Your portfolio has a standard deviation greater than 30% and a beta equal to 1.6. E. Your portfolio has a standard deviation of 30%, and its expected return is 15%.