An advertiser that wanted to make certain that the station would run a percentage of its spots in the better dayparts and not just late at night should buy a
A. cume audience plan.
B. total audience plan (TAP) package.
C. targeted daypart plan.
D. radio organized sales (ROS) package.
E. co-sponsorship production package.
Answer: B
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A leader who makes priorities clear, stimulates participation, is open minded and enjoys working is displaying ______.
A. country club behaviors B. authority compliance behaviors C. middle-of-the-road behaviors D. team behaviors
Design graphics that ____________________
a. are visually appealing b. hold the audience's attention c. support your message d. display your graphic capabilities
The inventory turnover ratio is computed by dividing cost of goods sold by average merchandise inventory.
Answer the following statement true (T) or false (F)